Summary
This article explains how to evaluate campaign effectiveness using delivery and engagement metrics.
Key Campaign Metrics
Campaign reports show:
- Messages sent
- Delivered
- Read
- Failed
Understanding Engagement
High read rate usually means:
- Good timing
- Relevant message
- Trusted brand
Low read rate may indicate:
- Wrong timing
- Audience fatigue
Comparing Campaigns
You can compare:
- Different templates
- Different audience segments
- Different sending times
Improving Future Campaigns
Use past data to:
- Adjust message content
- Improve targeting
- Choose better timing
