Summary
This article explains how to read campaign reports and what each delivery status means.
Delivery Status Types
You may see:
- Sent
- Delivered
- Read
- Failed
What Each Status Means
- Sent: Message submitted to WhatsApp
- Delivered: Reached customer phone
- Read: Customer opened message
- Failed: Could not be delivered
Reasons for Failed Messages
- Invalid number
- Customer blocked business
- Opt-in missing
- Template issue
Using Reports to Improve Results
Track:
- Best sending times
- Best performing templates
- Drop in engagement
Use this data to adjust your strategy.
