Summary
This article explains what a broadcast campaign is, when it should be used, and what types of messages are best suited for campaigns in duochat.
What Is a Broadcast Campaign?
A broadcast campaign allows you to send the same approved message to many customers at once using WhatsApp templates. This is useful when you want to share updates, reminders, or offers with a large audience.
Unlike normal chats, campaigns are business-initiated messages and must follow WhatsApp’s template and opt-in rules.
When Should You Use Campaigns?
Campaigns are ideal for:
- Order and delivery updates
- Appointment reminders
- Payment alerts
- Offers and promotions
- Important announcements
They should not be used for casual conversation or ongoing support.
How Campaigns Are Sent
Campaigns are sent using:
- Approved message templates
- Contact lists uploaded to duochat
Once sent, customers can reply and continue the conversation normally.
