Summary
This article explains how Meta charges for WhatsApp business messaging and how those charges apply when using duochat.in.
Conversation-Based Pricing Model
Meta charges per conversation, not per message.
A conversation window opens when:
- Business sends first message
- Or business replies to customer
That window stays open for 24 hours.
Conversation Categories
Meta defines several types:
- Service
- Utility
- Marketing
- Authentication
Each has different pricing.
Country-Based Rates
Prices depend on:
- Customer country
- Message category
Rates are updated by Meta periodically.
How duochat.in Helps Reduce Costs
- Automation reduces unnecessary conversations
- Segmentation avoids mass irrelevant campaigns
- AI reduces repetitive human replies