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How to Create Your First Message Template

Message templates allow businesses to send notifications, updates, or campaigns to customers. WhatsApp requires these templates to be approved before they can be used.

February 14, 2026

1 min read

What Message Templates Are

Templates are pre-approved message formats required for business-initiated conversations. They are commonly used for order updates, reminders, announcements, and marketing campaigns.

Creating a Template

To create a template, open the Templates section and click Create New. Select the appropriate category, write your message content, and submit it for approval.

Approval Timeline

Template approval usually takes anywhere from a few minutes to 24 hours depending on Meta’s review process.

Common Rejection Reasons

Templates may be rejected if they contain promotional content in the wrong category, lack clear opt-in references, or use overly generic wording.

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