WhatsApp Data Compliance Guidelines
This article explains how duochat follows WhatsApp and Meta’s business messaging policies.
Why Compliance Matters
WhatsApp requires all businesses using APIs to:
- Respect user consent
- Follow template messaging rules
- Avoid spam behavior
Failure can result in number restrictions or bans.
Opt-In Requirements
Businesses must:
- Collect customer consent before sending messages
- Clearly inform users they will receive WhatsApp messages
Opt-in can be collected via:
- Website forms
- Chat conversations
- Offline forms
Template Approval Rules
All business-initiated messages must:
- Be submitted as templates
- Follow category guidelines
- Avoid misleading or aggressive language
Data Usage Limitations
WhatsApp does not allow:
- Scraping contacts
- Bulk messaging without consent
- Sending sensitive content
