## Overview**Conversation Analytics** provides insights into how customers interact with your business through WhatsApp chats. It helps you track how many conversations are opened and closed each day, giving visibility into workload, agent performance, and customer engagement patterns.The dashboard updates instantly based on the selected date range, allowing you to clearly assess support efficiency and conversation handling trends.---## Conversations Opened**Conversations Opened** shows the number of new conversations initiated by customers during the selected period.This metric helps you identify:- Peak conversation days- Customer interest spikes- High-demand support periods- Impact of marketing or promotional activitiesA sudden increase in opened conversations may indicate product launches, campaigns, or seasonal trends.---## Conversations Closed**Conversations Closed** shows how many conversations were resolved or closed each day.This metric helps you measure:- Agent productivity- Quality and speed of support responses- Workflow efficiency- Resolution rate trendsIf the number of closed conversations is consistently lower than opened conversations, it may signal backlog issues or the need for better staffing or process optimization.