
## Template Categories

The WhatsApp Business API supports several message categories, each designed for specific business communication needs. The main categories relevant to your query are marketing, utility, and authentication.

### 1. Marketing Templates

Marketing templates are used to promote products, services, campaigns, and customer engagement activities. These templates help businesses reach customers with offers, announcements, and promotional content.

#### Custom

Custom marketing templates allow businesses to send personalized promotional messages using text, media, variables, and CTA buttons. These are commonly used for discounts, campaigns, and customer outreach.

#### Carousel

Carousel templates display multiple products or offers in a single swipeable message. Each card can contain its own image, description, and action button for a more interactive experience.

#### Flows

Flow templates help businesses create guided customer journeys directly inside WhatsApp. They are useful for lead collection, appointment booking, surveys, and interactive forms.

#### Catalogues

Catalogue templates allow businesses to share products directly from their WhatsApp catalogue. Customers can browse products and explore offerings without leaving the chat.

### 2. Utility Templates

Utility templates are used for transactional and service-related communication. These messages are typically sent after a customer action, purchase, or service request.

#### Custom

Custom utility templates are commonly used for order confirmations, payment reminders, shipping updates, and appointment notifications. They provide important information related to customer activity.

#### Flows

Flow utility templates combine updates with interactive actions inside WhatsApp. Customers can complete tasks like rescheduling appointments, submitting feedback, or confirming requests directly from the chat.

### 3. Authentication Templates

Authentication templates are designed for secure user verification and login processes. These templates are strictly used for authentication-related communication.

#### OTP

OTP templates are used to send one-time passwords for account verification and secure login. These messages are time-sensitive and follow WhatsApp authentication guidelines.

<table>
  <thead>
    <tr>
      <th>Category</th>
      <th>Purpose</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Marketing</td>
      <td>Promotions and customer engagement</td>
    </tr>
    <tr>
      <td>Utility</td>
      <td>Transactional updates and notifications</td>
    </tr>
    <tr>
      <td>Authentication</td>
      <td>OTP and account verification</td>
    </tr>
  </tbody>
</table>

Understand different WhatsApp template categories and their use cases.

Template Categories

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Create links, QR codes, live chat, and cost estimates to grow conversations with {brand_name}.

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