## WhatsApp Template GuideThis guide explains what WhatsApp templates are, how they work, and how to create templates that get approved quickly by Meta.WhatsApp templates are pre-approved messages businesses use to communicate with customers outside the 24-hour messaging window. They support dynamic variables like {{name}} or {{order_id}}, helping businesses send personalized messages at scale while following WhatsApp policies.With duochat, you can create, manage, and track templates easily using a built-in template builder, automated validations, and real-time approval updates.### 1. Understanding WhatsApp TemplatesWhatsApp templates are required for business-initiated conversations outside the 24-hour customer support window.Templates help you:- Start conversations with customers- Send personalized messages using variables- Deliver updates, reminders, offers, and OTPs- Use buttons, links, and interactive elements- Send messages at scale#### Template Categories- Marketing – promotions, offers, campaigns- Utility – order updates, reminders, payment alerts- Authentication – OTPs and verification messages### 2. Template Approval ProcessEvery template is reviewed by Meta before it can be used.#### What Meta checks- Template content and formatting- Selected category- Variable formatting- Policy compliance- Links and call-to-actions#### Important Notes- Approval usually takes up to 24 hours- Only approved templates can be used- Rejected templates include rejection reasons- Meta no longer allows automatic category changes after submission### 3. Common Rejection ReasonsTemplates may be rejected if they violate Meta guidelines.#### Common mistakes- Incorrect variable formatting- Missing sample values- Promotional content inside utility templates- Duplicate template content- Restricted or misleading content### 4. Template StatusesDuochat displays real-time template statuses so you can track approvals easily.#### Common statuses- Pending – waiting for review- Submitted – under Meta review- Active – approved and ready to use- Rejected – needs correction- Disabled – blocked after repeated issues### 5. Best PracticesFollowing best practices improves approval rates and message quality.#### Recommended guidelines- Use clear and descriptive template names- Keep messages simple and helpful- Choose the correct category- Add sample values for all variables- Avoid sensitive or restricted content- Use variables only when necessary#### Template naming rules- Use lowercase letters, numbers, and underscores- Avoid spaces and special characters### 6. Editing & AppealsIf a template is rejected, you can update and resubmit it directly from duochat.#### Available options- Edit and resubmit templates- Appeal incorrect rejections- Create a new version if major changes are required#### Keep in mind- Edited templates go back into review- Templates cannot be used until approved- Sample values are mandatory for all variables