## Overview**Channels** allow you to connect messaging platforms to {{brand_name}} so you can manage all customer conversations from a single, unified inbox. This integration helps centralize communication, reduce tool switching, and streamline support and sales operations.{{brand_name}} supports multiple messaging channels to meet different business needs.---## WhatsApp Business Platform (API)This channel connects your official **WhatsApp Business number** to {{brand_name}} using the WhatsApp Business Platform (API).It enables you to:- Send and receive WhatsApp messages- Use WhatsApp-approved message templates- Handle large-scale messaging and broadcasts- Run automated workflows and campaigns- Manage all customer chats directly inside {{brand_name}}To view or modify the WhatsApp configuration, click **View Channel** from the Channels page.---## Instagram Messaging**Instagram Messaging** allows your team to respond to Instagram Direct Messages directly from {{brand_name}}.This channel enables you to:- Receive Instagram Direct Messages- Respond to story replies and customer inquiries- Manage leads from Instagram without switching apps- Combine **WhatsApp + Instagram** conversations into a single inboxThis channel is ideal for businesses with strong Instagram engagement, marketing campaigns, or customer interactions.