**Tags** help you categorize and track your leads in a structured and meaningful way. You can use tags to highlight a customer’s intent, status, or journey stage-for example Callback Requested, Wrong Number, or Signup Lead.When you open the **Tags** page, you can view all existing tags along with details such as who created them, when they were added, and options to manage or delete them. Tags are color-coded, making it easy for your team to quickly identify lead types while viewing conversations in the inbox.---## Creating a New TagWhen you choose to create a new tag, you can configure the following options:- **Tag Name** – Enter a clear and descriptive label- **Color** – Select a color for easy visual recognition- **Customer Journey (optional)** – Enable this to track customer progress across different stages- **First Message Auto-Tagging (optional)** – Automatically apply the tag if a user’s first message matches specific conditionsOnce created, tags become available across conversations, automations, and filtering options.---Tags help improve lead organization, enable automation, and make your team’s communication faster, more consistent, and more efficient.